On October 20 and 21, the Practical Product Lines conference will be held for the first time, at the Amsterdam Krasnapolsky Hotel.
At this conference around 20 speakers will present their practical experience with the development and deployment of Software Product Lines from different angles.
Speakers include Jan Bosch (Intuit), Markus Voelter, Dieter Rombach (Fraunhofer) and Dirk Jan Swagerman (FEI).

I will be chairing the closing panel of the conference, during which we hope to get rid of a few of the myths that exist around product lines and which keep companies from applying them.